24/04/15

1b.) Pick one of your production pieces and evaluate, in relation to one of the following theoretical concepts;
genre
narrative
representation
audience
media language

Genre-
Appeals to different audiences
Audience expectations- conventions
postmodern- intertextuality of conventions
Hybrid
Setting
Lighting
Soundtrack
Characters- Propp, fairytales

Explain how your skills in the creative use of digital technology developed over time. Refer to a range of examples from your media productions in your answer.

From AS to A2 my creative skills have been able to be develop through the use of digital technology. In my AS project, we had to make an opening to a thriller movie. During the research sector of the project I used different websites to locate references from other films that I would be able to use. When presenting this research we did not experiment with different types of software, and therefore mainly used Powerpoint. In comparison to our A2 research, my time management was more advanced this allowed me to do more in depth research into blogs and social media to find out more about my target audience for our artist. By finding this information out, it meant we could plan a brand identity that would sell to an existing audience. On the other hand with our AS project, I did not research the audiences for thriller movies so we stuck to typical conventions to guarantee some audiences. My creativity when presenting has improved since the AS project, as i experimented with different softwares that we found online. A website that we used most was 'Prezi' and 'PowToon'. With 'PowToon' we created our pitch, describing the genre, colour scheme and information about our intertextual references. We had learnt how to embed on our blog in AS, and this skill was transferable to our A2 project as well because it meant we could refer back to our pitch continuously.

When filming both, we used the same digital camera. Our skills with the camera developed through our first project, but reviewing the end product we could have framed the scenes better as we did not know how to use it properly at the time. In our A2 project we had more advanced skills with the camera, and therefore were more confident to experiment with our ideas. When editing the footage for our A2 project, we used 'Final Cut-pro'. We had some difficulty matching the lyrics with the actor so we had to repeat filming. If we was to remake our music video, I would create a list of shots needed and taken so that we film what is necessary as it was quite time consuming. In our AS project, we edited it on 'Final Cut-pro' as well but without the necessary creative skills we became very risk aware and therefore just used simple filters an effects.