Exam Mock

Explain how your skills in the creative use of digital technology developed over time. Refer to a range of examples from your media productions in your answer.

From our AS to A2 project, our creativity skills using digital technology has developed a lot, as in A2 we had more freedom of what we were going to create. Learning about postmodernism allowed us to thoroughly understand the meaning of originality.
In our AS thriller we did not use a large variety of presentation software for our research and planning. When creating our rough cut we used final cut pro, this allowed us to experiment and learn what looked right for our specific genre which was thriller. As we had to follow the conventions of a thriller, we were unable to use the software to it's full ability. In comparison to our A2 music video, we chose our own genre and could rebrand the artist as applicable. When making the video, we added a soft blur across the majority of it to make it look more professional.

Having more freedom in this project it allowed us to be more creative, but we were still targeting a specific audience as the point of the creation was to sell. To sell our brand we used different social media networks, to market our artist to the audience for example twitter and sound cloud. We created a fan website for Yasmin (our artist) on WIX.com. On there we included an iTunes link to purchase our artists music, allowing a direct way to sell to fans. Throughout our brand we had a running colour scheme which was based around light great, white and pink and themes that were related to nature, petals and feathers. The colour scheme was similar to other artists album covers and websites when we researched for intertextual references. In our AS opening, we did research intertextual references, one we based our thriller on heavily was Shutter Island, however in comparison to AS, in A2 we combined small ideas from several references allowing us to create something new as a bricolage rather than a copy.
When filming for both pieces, we used the same digital camera. During our A2 project we had a better understanding of how it worked, and therefore had a clearer outcome.